Dated: 10, October 2023 (Ver. 1.0)
1. Purpose, scope and users
The purpose of this policy is to establish guidelines for ethical marketing, advertising, and customer engagement practices within Ashlar. This policy aims to ensure that our marketing activities align with ethical standards, transparency, and respect for customer rights.
This policy applies to all employees, contractors, agents, and third parties involved in marketing, advertising, and customer engagement activities on behalf of Ashlar.
2. Reference documents
3. Policy Statement
Ashlar is committed to conducting marketing, advertising, and customer engagement activities with the highest ethical standards. Our practices will be guided by honesty, integrity, transparency, and respect for the rights and privacy of our customers. When conducting services to our clients in OSH, we commit to the IOSH Code of Ethics.
4. Compliance with Thai Laws and Regulations
All marketing, advertising, and customer engagement activities will comply with applicable laws and regulations governing advertising standards, consumer protection, and data privacy.
5. Truthful and Transparent Communications
- Ashlar will provide accurate and truthful information in all marketing and advertising materials.
- Clear and transparent communication will be maintained regarding product features, pricing, and terms.
6. Privacy & Data Collection
- Customer information will be collected, used, and stored in compliance with relevant data protection laws.
- Customer consent will be obtained for marketing communications, and the option to opt-out will be clearly provided.
7. Fair Competition
Ashlar is committed to fair competition and will not engage in misleading or deceptive marketing practices. Comparative advertising will be conducted in a truthful and non-deceptive manner.
8. Protection of Vulnerable Audiences
Special care will be taken to avoid marketing practices that exploit or harm vulnerable groups, including children and individuals with limited decision-making capacity.
9. Social Responsibility
Ashlar will consider the social and environmental impacts of its marketing activities, avoiding content that promotes harm, discrimination, or environmental degradation.
10. Customer Engagement
- Customer feedback will be actively sought and valued to improve products and services.
- Ashlar will engage with customers in a respectful and responsive manner, addressing concerns and inquiries promptly.
11. Continuous Improvement
This policy will be subject to periodic review to ensure its effectiveness and relevance. Feedback from customers, employees, and stakeholders will be considered in the ongoing improvement of our ethical marketing practices.
12. Communication and Training
This policy will be communicated to all employees and relevant stakeholders. Training programs will be implemented to ensure awareness and understanding of ethical marketing principles.
13. Enforcement
Violations of this policy may result in disciplinary action, up to and including termination of employment or contractual relationships according to Thai Labour and Contractual Laws.
14. Review and Revision
This policy will be reviewed and, if necessary, revised annually or as required by changes in the organisation’s structure, processes, or applicable laws.